How to promote an Italian product and combine food and opera, two Italian passions?

We all know, including ItalianCyprus, that advertising means a lot! And who knows better then an Italian advertisement agencies; if you mix opera and food you get an instant attention!

Saclà, supermarket, opera, surprise opera, Italy, Italian, food, pesto Saclà the Pesto Pioneers and Italian foodies favourite brand, served up a great surprise at John Lewis Foodhall from Waitrose and staged an impromptu Opera in the food aisles. They planted five secret opera singers who were disguised as casual shoppers and store staff amongst the groceries who broke into song bringing the foodhall to a standstill with a rousing rendition of the Italian classic Funiculì, Funiculà.

P.S. Many of Saclà’s products ( pesto and pasta sauces ) we can find also in Alfa Mega supermarkets in Cyprus 🙂

For all opera fans, join Italian Cyprus and learn Italian discovering the world of opera; following course of Italian language for Musicians and opera lovers!